Hedge Insite was born from recent ideas and concerns expressed by marketers, suppliers and accountants dedicated to the future profitability and strength of the petroleum marketing industry.

A panel discussion at 2006 Oilheat Visions Conference in Providence, RI, served as a launch pad for many of the features included in Hedge Insite. The topic at Visions centered on “Key steps to achieving performance goals in unstable markets” (aka “Homeheat Meets (Business) Intelligence.”)

The panel participants included Santa Energy (Wes Lindquist, Controller); Gray,Gray,Gray (John Nardozzi, CPA); Citizens Bank (Matt Ide, VP- Energy); Hedge Solutions (Rich Larkin, CEO); Technology Assistance Group (Bob Levins, Pres.) and PetroTech Advisors (Kirk Blanchard, Mg. Director).

Those in attendance agreed with the panel that the traditional tools for planning and accounting no longer give marketers reliable control over their gross margins. Volatility in prices, weather and customer demands has added a level of complexity to our industry that conventional management methods and measurement tools do not adequately address.

Last fall Hedge Insite, LLC formed a team from industry veterans to develop a revolutionary tool that empowers marketers to reclaim control of their margins. Our team has nearly 30 years experience in each of the disciplines critical to succeeding in today’s petroleum marketplace. These include hedging, financial controls, technology and software systems.

The Hedge Insite Team:

Taylor Hudson has had a career in commodities. He came to the oil industry in 2001 from  the M&M/Mars Company to join Hedge Solutions. He previously graduated Virginia Tech with both a B.S. and M.S. in applied economics, focusing on commodity market analysis and price forecasting. His focus has been derivative strategies, market research, and educational programs about petroleum “hedging.”  Taylor is also the primary author of Hedge Solution’s Pipeline market commentary, and he contributes to Oil & Energy as well.  Taylor also manages all aspects of Northland Energy Trading, which provides OTC opportunities specifically for Hedge Solutions clients. 

Kirk Blanchard is Managing Director of PetroTech Advisors, LLC, a technology consulting group serving the business systems needs of petroleum marketers. A current Director of Energy Policy Research Foundation, Inc., (Wash, DC) he was formerly CEO of Wyatt Energy and Co-founder of PetroVision, Inc. For 30 years in the heating oil industry he has also served in many capacities with IFTOA, NEFI and ICPA. He holds a BS from UNC and MBA from NYU .